On the afternoon of November 30, Vice-President Lei Junlin was interviewed by Hunan Education Administration Network. During this interview, Lei Junlin had an online communication with the host and netizens on the theme of “keeping up with the development trend of the media industry and focusing on cultivating creative media talents”.
Beginning with the characteristics of the media industry, Lei Junlin made an incisive analysis on the development trends of media industry, including intelligent media, cross-boundary industry, and internationalized operation, pointing out that higher vocational education in media should cultivate not only professional talents but also inter-disciplinary talents. In addition, He analyzed the impact of the transformation and reform of the media industry on higher vocational education in the media, in combination with the construction of the Ma Lanshan Cultural and Creative Industrial Park.
Lei Junlin shared with the netizens about the college’s experience in cultivating the creative media talents, in accordance with the growing trend of the media industry and the new characteristics of higher vocational education. She indicated that the college set up the Hunan Cultural Industry Vocational Education Group and the National Alliance of Media Vocational Education through coordination, achieving the collection of high-quality resources for running a school and providing the necessary conditions for talent cultivation. The college adopted a dynamic professional adjustment mechanism to formulate and implement the “Professional Layout and Professional Structure Adjustment Plan (2015-2017)” and “Construction Plan of Feature Specialty System (2015-2017)”. Realized the abutment between the specialties setup with the demands of the creative talents in media industry. The college has continuously deepened the content of school-enterprise cooperation, improved the means of the cooperation, reformed teaching methods and teaching evaluation methods, fully exerting the role of integration of production and education in talents training. In order to strengthen the cultivation of creative media talents, the college implemented the strategy of “Strengthen the College by Talents”, attaching importance to the construction of teachers, introducing a group of high-level talents such as Li Bing, a famous host of Hunan TV Station, and promoting the hierarchical training of teachers. In this way, a team of faculties has been developed to meet the needs of training the creative media talents. Benefiting from the above factors, the college, as the cradle of the Hunan talents in Hunan broadcasting System, has cultivated a large number of outstanding media people such as Du Haitao, the host of Hunan Satellite TV. The employment rate of graduates in 2018 reached 94.76%. The college has become an influential media higher vocational college in Hunan and nationwide.
In the end, Lei Junlin had interaction with netizens on “specialty features of the College”, “Hunan Satellite TV set up a large-scale production base in the college”, and other topics.
